What's inside

Four layers of intelligence, one deliverable.

4 integrated intelligence layers
5 business day turnaround
1 ready-to-use deliverable
Layer 01 · Lead Generation

Highly refined, targeted prospects

We source and filter prospects that precisely match your ideal customer profile — not a generic list, but a curated set of businesses and decision-makers with a clear reason they belong in your funnel.

  • Filtered by sector, company size, revenue, geography, or contract history
  • Sources: Companies House, Contracts Finder, Find a Tender, public filings
  • Each lead annotated with a "why this prospect" rationale
  • B2B corporate contacts — PECR compliant
Layer 02 · Market Intelligence

What the market is actually saying

A curated intelligence overlay on your target market — consumer and client sentiment on the service you offer, competitor review patterns, pricing dynamics, and what's rising or falling in your category right now.

  • Consumer & client sentiment analysis on your product or service
  • Competitor review breakdown — where they win, where they don't
  • Category trend signals: rising, stable, or declining
  • Pricing table: where you sit vs. the competitive set
Layer 03 · SEO Intelligence

Search engine signals for your positioning

We surface what's ranking for your category and why — giving you the language, content angles, and listing patterns that drive organic discovery and conversion.

  • Top search engine responses mapped to your category
  • Gap analysis: what competitors rank for that you don't yet
  • Keyword and content framing recommendations
  • Product listing SEO breakdown where relevant
Layer 04 · Bespoke Sales Strategy

A marketing plan and sales proposition, built for you

We take the leads, the intelligence, and the SEO signals and synthesise them into a practical, ready-to-use sales strategy. Not a template — built around your category, your leads, and what the data says right now.

  • Ideal customer profile (ICP) definition
  • Tailored marketing plan: channel, message, timing
  • Sales proposition written to your audience and category
  • Cold outreach sequence scaffolded around the market data
What you receive

One file. Everything you need to go from data to deals.

The Data to Deals deliverable is a structured intelligence pack — not a data export. All four layers are woven into a single document your sales and marketing teams can brief from and act on immediately.

Qualified_Leads — Data_to_Deals_Pack.xlsx
CompanySectorSignalMatch
Northbridge Fabrication Ltd Industrial · Manufacturing ▲ Seed round, Q2 92%
Harlow & Vance Supply Co. Wholesale · Distribution — Gov contract awarded 87%
Kestrel Data Systems B2B SaaS ▲ Hiring surge 81%
Amberly Retail Group E-commerce · DTC — Category expansion 76%
Included
Qualified Lead List
10–50 refined prospects matched to your ICP
Included
Market Intelligence Report
Category, competitor, consumer sentiment
Included
SEO Signal Sheet
Top responses, ranking gaps, content framing
Included
Bespoke Sales Strategy
ICP, marketing plan, outreach sequence
Book a consultation Request a sample report
How we build the pack

Powered by Layers.io

Every data point in a Farax File pack runs through Layers.io — the engine we built to enrich and filter at a depth spreadsheet tools and generic databases can't reach.

Where most providers export a raw list, Layers.io applies AI-driven accuracy checks and adds the context — sector, signal, rationale — that turns a row of data into a lead your team can act on.

Ask us how it works
Scale

Runs full-category sweeps, not sample-size scrapes — every relevant record, not a snapshot.

Accuracy

AI-driven validation layer filters noise before a single record reaches you.

Filtering

Deep custom filters: geography, revenue band, director profile, sector, and more.

Enrichment

Raw data is annotated — context, rationale, and intelligence added at source.

Pricing

Start with one pack. Scale what works.

Every engagement begins with a consultation — so the right product is matched to your actual goals, not a generic plan.

Starter
£1,000/mo

Data access plus the core intelligence layer. Best for businesses starting to build a data-driven acquisition process.

  • Qualified lead list (up to 20 prospects/month)
  • Market intelligence report, one category
  • SEO signal sheet
  • Outreach sequence template
Get started
Enterprise
Custom

Multi-category, multi-market, or platform integration. Priced around your scale and specific revenue operations goals.

  • Everything in Growth
  • Multiple categories or markets
  • Dedicated account management
  • Quarterly strategy reviews
Talk to us

Ready to funnel it with Farax?

Tell us your category, your market, and your goals. We'll show you exactly what a Data to Deals pack looks like before you commit to anything.

Book a consultation Request a sample report